The F.U.N. Kitchen
label design
label design
label design
Tools Used:
Adobe Illustrator • Adobe Photoshop • Canva • Wix • Google Workspace
Adobe Illustrator • Adobe Photoshop • Canva • Wix • Google Workspace
What I did: Led a full brand refresh for The F.U.N. (Feasible, Understandable, Nourishing) Kitchen, a socially responsible vegan food company. My role included logo redesign, social media strategy and content, packaging design, promotional materials, event curation, and merch. Given full creative freedom, I leaned into visuals that were poppy, culturally relevant, and unapologetically fun. Highlights include naming and packaging for their vegan meal jars — “Corny,” “Pause,” and “Twerk & Jerk” — with copy that reflected the brand’s voice and resonated deeply with customers. The updated logo, an exclamation point made of vegetables, symbolized the brand’s joyful and rebellious spirit.
Why it mattered: This rebrand helped The F.U.N. Kitchen challenge tired perceptions of vegan food and make nutritious, scratch-made meals feel approachable and exciting. The new visual identity boosted customer engagement, helped products stand out in pop-ups and retail spaces, and aligned with the founder’s mission of building community through food. The brand now has a distinct presence that reflects its values — and its flavor.
apparel/logo design
social media content
